What are Video Brochures? Why are they useful?

Video brochures are interactive marketing products that combine the benefits of physical brochures with high-performing video marketing. They have become more popular in recent years, as marketing has become extremely video-focused. Most video brochures have similar characteristics and designs, as they are generally manufactured in a bifold mechanism with a video screen embedded within. Ranging in size and screen types, most video brochures have long-lasting batteries, reloadable videos, electronic components, and navigation buttons, making them durable and easy to use. Some video brochure manufacturers have also embedded speakers into their brochures, giving their marketing products an added level of marketing engagement.

Video brochures are extremely effective in capturing consumer attention and raising brand awareness. Video brochures allow businesses to tell in-depth marketing stories in a captivating and personal manner. Unlike regular brochures, video brochures have superior durability and video screens that add an ulterior dimension to the client’s marketing experience. Video brochures have been proven to be over 8x more effective in message retention than traditional brochures and will increase long-term brand awareness by an average of 54%. For this reason, more and more companies are turning to video brochures to increase visibility, capture leads, and make memorable first impressions.

If you’d like to learn more about video brochures or are ready to begin designing your very own premium brochures click here. Printed directly in the UK, PlayDisNow HD video brochures are fully customizable and allow for a variety of sizes, designs, and artworks.